First Choice to install Comtec tool nationwide

Travel technology specialist Comtec will begin a phased roll-out of its new travel selling product to all of First Choice’s 300 retail centres following a successful pilot.


EasySell v2.1 has been trialled at three First Choice locations in recent months, but a major deployment of the product is expected to its start at its top-60 performing travel shops alongside the company’s 38 hypermarkets.


First Choice’s national call centre in Salford will also receive the product in August this year, before a wider expansion to the remaining retail outlets.


Head of commercial at First Choice, Helen Deegan, said “First Choice has enjoyed a long-standing relationship with Comtec having been the first major UK travel agent to deploy EasySell six years ago.


“We are now pleased to be upgrading to EasySell v2.1 which our pilot phase has convinced us will enable our retail outlets to further improve staff productivity and enhance the service offered to customers.”


The new product will allow First Choice to search across 70 tour operator brands, up to 18 months in advance. It also includes a digital brochure component.


Comtec sales director Richard Turner added “We’re very much looking forward to deploying EasySell v2.1 with First Choice over the next few months.


“We’re certain their retail outlets will derive enormous benefit from the new range of features which are designed to make selling leisure travel simpler, more personalised and highly cost-effective.”

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