Make It Rain claims search success for luxury yacht brand

A leading superyacht sales and charter company has claimed early success after appointing web agency Make It Rain to boost its online profile.

Burgess specialises in the sale, charter, new construction and operational management of yachts over 40 metres.

It said its customers are increasingly using the internet to engage with luxury brands and brought in Make it Rain to run an integrated PPC and SEO campaign.

Results to date have seen an increase of 43% in search visits year-on-year since the campaign began in May this year, it was claimed.

Justin Hayward, managing director at Make It Rain said: “Burgess is already the market leader for superyachts and our brief is to enable the brand to achieve the same status in online share.

Having seen search results improve Make It Rain will now turn its sights on social media having undertaken a strategic link-building campaign within luxury forums and social channels.

Lucy Thornton, marketing manager at Burgess said: “It’s critical our clients are able to locate us quickly and easily within their search category and Make It Rain is working in close collaboration with us to engage and capture all available traffic through search.

“We’re really pleased with the SEO results to date and looking forward to expanding the breadth of our online activity to focus on establishing Burgess as the number one superyacht brand for online share in the longer term.”


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