Gekko has launched a new service that aims to help travel publishers commercialise their content with the use of affiliate links.
The hotels search site has introduced GekkoLinks, which automatically converts mentions of a hotel on a page into an affiliate link.
Once a hotel mention has been converted automatically into an affiliate link, a small box will appear with relevant information including availability and prices from multiple booking engines.
Readers will be able to book directly from the box without leaving the publisher’s site. The publisher will receive a share of the revenue from any resulting booking.
GekkoLinks removes the need for publishers to create and manage their own affiliate links.
Michel Cassius, chief executive of Gekko, said: “GekkoLinks provides publishers with a quick and easy way to get additional revenues from their existing content without disrupting the customer experience.
“GekkoLinks automatically creates contextual, relevant and transactional affiliate links.”
BusinessTraveller.com, the online version of the magazine, is one of the first publishers to sign up to use the service.