Editorial portal Easyvoyage is to provide content and a travel comparison service for users of The Independent newspaper online and travellers’ social network site WAYN.
It will become the first online travel comparison engine on Independent.co.uk’s travel and business pages and also provide WAYN with a travel comparison tool and travel information.
Travel deals will be provided to the newspaper’s online outlets using metasearch engines for flights, hotels, holidays and car hire.
The Independent’s editor-in-chief Simon Kelner said: “In our desire to offer ever more new, added value services to our readers and internet users, the idea of a comparison engine for travel gradually emerged. Easyvoyage’s expertise and its development in the UK naturally led to our signing an agreement with them.”
Meanwhile, Easyvoyage has created a profile on WAYN to provide information and special offers to a young audience. Users can compare offers, subscribe to a newsletter and view videos before making a purchase.
The company’s group marketing director Stéphane Hourcq said: “Easyvoyage has chosen to collaborate with these two essential players in order to confirm its leading position, which it already holds in France and Southern Europe.”