Travellers will be able to invite friends and family to keep track of their progress on trips through an online community platform developed by Trek America.
TrekAmerica Live will also bring past, present and potential travellers together to share their experiences.
Clients booking a tour with the operator will receive a unique URL, linking them to an individual ‘Trekkers’ profile.
The page will have been pre-populated with their details, along with an interactive map of the tour they have booked.
The map pinpoints where they are on any particular day and allows users to find out more information about the destinations they are visiting.
A personal profile will allow passengers to upload photos and videos, write travel blogs, post comments to Facebook and send tweets whilst on their trip.
As an incentive to post content on TrekAmerica Live, travellers will earn ‘Trek Points’ for their posts, which will be redeemable for discounts on future travel.