EasyJet’s website has moved into the Top 10 most visited UK commercial sites, according to latest IMRG/Hitwise data.
The budget carrier is in tenth position overall, with Amazon UK coming top followed by Argos, Play.com, Apple, Tesco, Amazon.com, Your M&S, Next and Tesco direct.
The low fares airline has taken the top travel position in the annual Hot Shops 100 list.
Other travel companies include: Ryanair (12), Thomson (14), Expedia (16), lastminute.com (22), Thomas Cook (23), thetrainline.com (31), British Airways (32), Travelodge UK (42), TravelRepublic.co.uk (52), First Choice (57), Premier Inn (60), Jet2.com (62), easyJet Holidays (69), Flybe (71), Bmibaby (72) Virgin Atlantic (73), InterContinental Hotel Group (74), On the Beach (75), Monarch.co.uk (78), Holiday Extras (95), BAA (97) and Teletext Holidays (98).
Thirty three of the top 50 retailers in the list have physical stores, up from 23 in 2006.
IMRG chief executive James Roper said: “With multichannel retailers now accounting for two thirds of the top 50 merchants, it is clear that those with both physical stores and an online presence are leading growth in e-retail.”
EasyJet UK general manager Paul Simmons said: “This year we expect to fly around 50 million passengers across our network, around 95% of whom will book via easyJet.com.”
Meanwhile, easyJet is launching eight new winter routes including ski flights to Lyon from Bristol and Liverpool and Basle from Edinburgh.
Amsterdam, Gothenburg and Hamburg are being added from Manchester while new flights from Gatwick will run to Gothenburg and Zagreb – two new destinations for the airline.
The carrier has made 11.5 million seats available for travel from October 31 to March 2011.