An environmental information micro-site has been created by Avis as the car rental company responds to growing consumer concerns over green issues.
The move follows research by the company which found that 64% of Europeans are concerned about what they can do to help protect the environment, up by 55% from 2007.
A majority of those polled (80%) said businesses should be penalised for failing to care for the environment.
A separate Avis study found that 45 per cent of Europeans and 32 per cent of Britons would like to minimise the impact their travel has on the environment.
The micro-site avis.co.uk/Environment has been created to mark the next step in the company’s environmental strategy.
It has been designed to share information on work the company has been doing for more than a decade to reduce emissions and waste, recycle and prevent spills and leaks.
The site also offers tips on how drivers can reduce their carbon footprint, as well as highlighting CarbonNeutral projects. Avis was the first car hire company to gain CarbonNeutral status in 1997.
Avis UK head of marketing Nick Mountfield said: “With the new micro-site, we wanted to build on our long term environmental commitments by developing a resource which would educate our customers on the work we have been doing to help make the world a little greener and offer them suggestions for how they can do the same.”