The Costa del Sol Tourist Board has adopted a new British built destination management system to power a revamped website.
The site at www.visitcostadelsol.com is due to go live next month promoting the Spanish region’s tourism potential beyond coastal resorts.
The site is being built using a specially adapted Spanish version of a DMS developed by Liverpool-based media agency New Mind.
The Costa del Sol Tourist Board awarded a three year contract to New Mind’s Spanish reseller, Vilau which is taking the lead role on the design and technical development of the new website.
The e-tourism technology provides tourism management, promotion and fulfilment tools. A centralised database at its core covers elements ranging from attractions, accommodation and events to businesses and visitor information.
The Costa del Sol claims to account for 40% of the tourism in Andalucía, with more than 17 million overnight stays a year.
New Mind’s DMS is already used by more than half of the tourist boards in the UK including Visit Lancashire and Visit Nottinghamshire.
Managing director Richard Veal said: “As a result of the investment we made in ‘globalising’ our DMS technology two years ago, it can now be ‘localised’ to suit any international tourist destination.
“This is an exciting time for the company, both internationally and in the UK, as we bid for further new contracts and expand our team of licensed resellers.”
Vilau technology director Ricardo González said the technology “will enable new models of collaboration for the public and private sector and will contribute to the comprehensive development of the Costa del Sol region’s tourism industry”.