tops travel social media rankings is the most followed travel brand in social media, with the most interactive, according to new research.

Search marketing agency Greenlight has tracked the Facebook and Twitter accounts of 15 leading travel brands for the findings. has close to 70,000 fans on Facebook. next on the list with over 26,000. also makes the most use of its Facebook page, producing 129 posts in May. It is also the most followed brand on Twitter, with just under 8,000. Nearly 4000 people follow Thomas Cook’s Twitter feed, beating Thomson’s feed, which has 1770.

Greenlight points out that while Thomas Cook doesn’t have a Facebook page in the UK it has one in France. is singled out for being the most interactive brand, producing more tweets and Facebook posts than any brand. Its content included links to special offers on its websites.

This website uses cookies to ensure you get the best experience. Learn more