Isango starts work on first iPhone app

Experiences and excursions specialist Isango plans to develop an iPhone application with work to begin in August.

The application will initially contain editorial content and be centred on three or four countries with phone numbers as the call to action.

The hope is to expand the content gradually and make the service transactional at some point in the future.

Products director Deepak Jha said Isango would ideally like consumers to be passing an attraction such as the Eiffel Tower and be able to book it on the spot via their mobile device.

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