TripAdvisor is hoping to harness the power of Facebook with a feature called Trip Friends.
Trip Friends allows travellers to get advice from their Facebook friends through the ‘Cities I’ve Visited’ application which allows Facebookers to chart everywhere they have been and has more than five million active users.
TripAdvisor users who log in through Facebook will be able to see a list of friends who have visited the area they are looking at.
Founder Steve Kaufer said: “Our 34 million monthly visitors can tap into their friends’ wealth of travel knowledge with just a few clicks, making holiday planning more fun, social and personal.”
“Travellers’ friends can offer highly relevant, personal travel advice and through this tool you will know if two of your friends have recently returned from an awesome scuba trip in Belize – you might not have before.”
Facebook developer network director Ethan Beard added: “By integrating with Facebook, TripAdvisor is enhancing the exchange of trusted referrals, travel dos and don’ts, and good stories from abroad, and making the travel experience more relevant and social to each person who interacts with the site.”