Avis is targeting sports and quiz fans with a new interactive game.
Road to Glory launches today offering Brits the chance to take part in an online tournament to win a week’s car hire in Europe.
Players will be asked to pick the national team they want to play for, and an opponent will be selected at random.
Their knowledge of the opposing team will then be tested in a series of short quiz rounds covering a range of topics from football to culture, with winning players progressing to the next stage of the tournament, until they reach the final.
Players will be given limited time to answer each question and those that answer correctly in the shortest time will make it to the ’Road to Glory’ leader board.
The overall winner in each country will win a week’s car hire for a family of four in Europe.
Avis head of marketing Nick Mountfield said: “With all eyes on South Africa this summer, we wanted to create a fun and interactive game that everyone can get involved in.
“Road to Glory is a great opportunity to test your knowledge of football and world culture with the chance to win a fantastic prize for when you next go on holiday.”