Video: Travel Weekly celebrates on Seabourn Sojourn
Some of the biggest names in the travel industry gathered on Seabourn’s new luxury yacht for a first look at the redesigned Travel Weekly
The weekly title for the travel trade has produced a fresh new look aimed at positioning it as the must-read title for high street travel agents and sellers of travel product in call centres and at home.
The redesign allows Travolution to further its efforts to position it as the title for industry management offering market intelligence and insight as well as news and comment on the online sector it was first established to serve.
The new look Travel Weekly reflects this with a four page Travolution section at the back that will feature abridged versions of comment and news from the web as well as exclusive news stories aimed at senior management.
TWgroup editor Lucy Huxley said: “It’s clear that the travel industry, taken as a whole, is extremely diverse and interested in a wide range of subjects from product updates to the price of crude oil and the latest developments in the attempt to sort out customer financial protection.
“It’s imperative, therefore, that as a group we are serving to our diverse readership the stories and information they need, when they need it and in the format and on the medium they want it, be that in print online or mobile.
“Today’s repositioning makes it absolutely clear that Travel Weekly is all about engaging the core readership that has been at the heart of our success over the last 40 years.
“We will be totally focussed on providing vital information to those people who are selling travel every day to help them be even better at their jobs and have come up with a design we know will appeal to our core readership.”
The re-launching of Travel Weekly comes just over a year after the title was bought by travel industry entrepreneur Clive Jacobs from Reed Business Information.