RateTiger has partnered with Travelscream to provide online advertising and marketing management for its hotel clients.
Hoteliers can now create and update digital marketing placements alongside all other online travel websites in RTSuite giving them a way to manage travel deal promotions through a portfolio of global travel-centric media channels in one step.
Hotels can now focus on driving bookings directly to their websites by adopting marketing campaigns across multiple distribution channels including travel websites, email newsletters, RSS feeds and social networks. This means hoteliers can maximise reservation opportunities using PayPerClick (PPC), Social Media and Travel Portals, said the company.
Scott Wilkins, COO, Travelscream said “With the increasing prominence of online marketing and channel management in the travel trade, this integration aims at providing hoteliers with a well-rounded solution to address these needs. We can help hoteliers to reach the right audience through targeted marketing campaigns leading to direct sales on their website.”
“By including online marketing solutions to RTSuite’s functionality, we can further diversify the channel management capability of RateTiger for our customers,” said Ragnar Strerath, VP Product Development, eRevMax. “Hoteliers will now be able to better synchronize rate distribution with marketing promotions, thereby leading to increased effectiveness, better exposure and enhanced ROI.”