Pegasus blames ash crisis for hotel booking uplift

Pegasus Solutions has seen a big rise in hotel bookings volumes through the GDS and non-GDS channels in April, identifying the ash crisis as the main driver of the increase.


The technology provider analysed “billions of GDS and alternative distribution system (ADS) transactions for nearly 100,000 global hotels” and found that booking volumes through the GDS were  27.4% ahead of April 2009 at an  average daily rate 5.5% ahead.


ADS, which Pegasus uses to describe online travel agency bookings not made via the GDSs, fared less well, with a 12.3% lift in volumes in April.


Mike Kistner, Pegasus chief executive, said that “ADRs for leisure travel continues to lag behind last year”.


He added: “Travellers on the leisure and corporate sides are shopping again. [The volcano] for the most part, helped the hotel industry enjoy a significant increase in corporate bookings, ADR and revenue for the month.”


Looking ahead, he noted that total forward bookings through to September were showing a double-digit increase on the same stage last year.


 

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