Hotels.com launched a new TV advertising campaign yesterday with Doc Martin star Martin Clunes doing the voiceover.
The campaign is designed to demonstrate the site’s ‘obsession’ with hotels using the old strapline of ‘wake up happy’ but with a new brand character musing on reasons why the site is the best place to book hotels.
The first three-week burst, on ITV, Channel 4, Five and major digital channels, will focus on the number of hotels available and the customer reviews of those properties.
A follow-on campaign after the football World Cup will repeat these themes and will introduce Hotels.com’s price-match guarantee.
Marketing director Matthew Walls said: “The Hotels.com brand is now well established among our core consumer base, so this campaign is about reinforcing the reasons to book with us over our competitors.
“The range of hotels that we offer and all the ways that we help our customers to find the best one for their needs – from reviews to advanced search tools – set us apart from the competition. The fact our users can be certain they’ve got the best price available if they book with Hotels.com will act as a big draw.”