EasyJet is continuing to increase its ancillary revenues, although ancilliary generated from its partners dropped dramatically during the six months to the end of March.
EasyJet’s partner ancillary growth stalls
EasyJet is continuing to increase its ancillary revenues, although ancilliary generated from partners dropped dramatically during the six months to the end of March.
Chief executive Andy Harrison explained that “hotels and car hire are currently impacted by macro factors” while “insurance revenues have been hit by recent legislation”.
Overall, the amount of ancillary revenue per seat from partners dropped by 12.9% compared with the first half of 2009.
However, all other parts of its ancillary revenue business recorded double-digit increases – first checked bag was up 10.6%; fees and charges including speedy boarding was up 21.6% while in-flight revenue increased by 12.3%.
In cash terms, the end result was ancillary revenue per seat of £10.23 including a checked-in bag, or £5.96 excluding the bag.
Harrison said the carrier continues to target an annual increase in ancillary revenue per seat of 50p.
Overall, easyJet carried 21.5 million passengers during the half compared with 19.4 million the first six months of lastyear. Load factors increased from 82.9% to 85%.
Easyjet’s first-half net loss fell to £58.9 million on revenues of £1.2 billion. In the same period last time it lost £85.9 million on revenues of £1 billion.
