A new portal has been launched aimed at helping small tour operators increase their visibility online and grow direct sales.
HotHolidayOffers.co.uk was soft-launched by Travel Affinity, this week targeted at tour operators with specialisms in specific destinations.
The aggregated products enable consumers to search and book holidays in a single site, directly with the site’s tour operators.
It does not act as an agent or retailer, but a sales channel for direct bookings.
Alan Kersley, Travel Affinity managing director, said: “We know that there are plenty of smaller tour operators out there who just don’t get the market exposure they deserve.
“HotHolidayOffers provides an affordable shared service for these operators, increasing their online visibility and thus boosting their sales.”
The site already has support from a small number of operators featuring products in Greece, Tunisia, Turkey, Cyprus, Malta, Egypt, The Gambia, Bulgaria, Corsica and Croatia.
Kersley said it was planning to sign up more operators to expand the range of destinations and product available for the consumer.