Co-op Travel to add web page for each retail shop

The Co-operative Travel is to give each of its retail stores a dedicated page on its website following a trial of 40 stores.

Managing director Mike Greenacre said all 373 branches would have their own customised page on the site, such as, with information on the staff and their specialisms.

The stores will get commission if a customer books online through their page, in an effort to establish a more joined-up approach between the retail stores and online.

The initiative will be rolled out on a branch by branch basis, and is expected to be completed by the summer.  

Speaking as the trial was launched last year, director of distribution Alistair Rowland said: “We don’t want customers to feel pulled between the shop and the site, so we need a more joined-up approach. The site should be seen as supporting the shops.”



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