Expedia returns to TV advertising

Expedia began its first TV ad campaign in two years yesterday highlighting the savings customers can make by booking a flight and hotel together.

Forming part of the company’s global rebrand, Expedia’s ad is being aired across a number of channels including ITV, Channel 4 and Sky. Meteorite is the creative agency behind the campaign, which has been directed by Giles Greenwood and produced by Great Guns.

Stephen Davis, head of brand marketing and research, Expedia EMEA said: “We’ve created an ad that illustrates the building blocks of a holiday – a couple consider the different components involved in constructing their perfect getaway, with a sprinkling of humour along the way. It really highlights the way we help our customers save money.”

Expedia revealed a new logo and site improvements in March this year.

The OTA released its first quarter figures last week. Gross bookings across the business came in at $6.6 billion, 27% ahead of the same quarter last year. Revenues this quarter of $718m were 13% ahead, with its resulting net income 21% ahead at $112m.

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