Google is reported to be in talks to buy ITA Software, the company behind flight information technology used by sites such as Kayak.com and Microsoft’s Bing.
Speculation, not confirmed by either party, suggests the Massachusetts based technology company may be seeking approximately $1 billion.
The report, citing three sources close to the negotiations, suggests Google could be looking to compete with Microsoft’s travel search features by using ITA Software tools which help users find online flight information.
At yesterday’s Travolution Summit held in London Google’s UK managing director Matt Brittin said the search engine had no plans to become a tour operator.
But he said Google was constantly looking at ways of improving its service for users. “We will continue to experiment on improving the search results for customers,” he said.