Zoombu gains momentum from ash crisis

Newly launched travel search engine Zoombu saw traffic increase over the weekend because of flight disruption caused by the Iceland volcano ash.


The site, which enables travellers to compare flights, ferries and Eurostar simultaneously, unveiled its long-awaited public beta last week. It has been in private beta since the middle of last year with around 500 users.


Co-founder Rachel Armitage said the site had seen a huge spike over the weekend and was now receiving about 1,000 visitors a day.


“It’s completely by accident but it has been a good time to launch but people are aware of travel plans being disrupted and are seeking alternative routes.”


Zoombu allows travellers to search by the cheapest, fastest or greenest route to European destinations from a range of airlines, ferry operators and car-hire providers.


The company has also created a widget enabling other travel sites to use the Zoombu search engine.


“A key element is to work with core partners such as where people are interested in getting to core attractions or accommodation we can make the site available on a revenue share basis. We want to continue to drive traffic steadily and organically and we’re getting a lot of interest especially at the moment.”


Further enhancements are also planned for the site including a transport option as well as the ability to save preferences. Zoombu also plans to use its account on Twitter to post interesting end-to-end routes and deals.

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