Virgin Atlantic has selected Coremetrics, a marketing optimisation agency, to provide analytics about its website and online marketing campaigns.
The deal will enable Virgin Atlantic to assess how effectively its website and online marketing channels drive conversions.
Virgin Atlantic will also be working with Coremetrics Strategic Services to support its in-house analysts. Coremetrics’ team of experts will deliver strategic recommendations to improve Virgin Atlantic’s marketing and promotional activities, as well as its website design and usability.
Veronica Brown, ecommerce commercial manager for Virgin Atlantic, said: “Having managed our previous analytics system in-house, our primary objective in appointing a new analytics supplier was to find a partner that could deliver strategic consultancy and support, in addition to effective technology. We are confident Coremetrics will provide us with data and insight we need to meet our business goals.”
Richard Sheppard, vice president and general manager, Coremetrics EMEA, added: “Maximising online enquiries and bookings is key for Virgin Atlantic. The company understands the important role of analytics in capitalising on the strengths of its online marketing and adjusting under performing areas. Virgin Atlantic will also be benefiting from the specialist analytics insight and broad industry expertise of our Strategic Services team.”