Performance marketing company TradeDoubler has been appointed by Aer Lingus to run its affiliate marketing activity in the UK, Northern Ireland, Germany, Spain, France, Italy and the Netherlands.
The company said it was selected because of its pledge to significantly ramp up Aer Lingus’ online activity.
John Maguire, digital marketing manager at the low cost airline said: “We teamed up with TradeDoubler because they are best placed to work in partnership with Aer Lingus to develop a long-term, strategic online marketing programme. TradeDoubler is not merely an affiliate marketing company, they offer the strategic practices we need in order to grow our affiliate programme.
“We have an ambitious target to increase our growth across Europe and we believe that TradeDoubler are positioned to help us reach those targets.”
Dominic Trigg, vice president for international sales and marketing at TradeDoubler, added: “The launch of Aer Lingus’ International program is another great addition to our growing portfolio of travel clients such as British Airways, Cathay Pacific Airways, KLM and Lufthansa.”
TradeDoubler said it delivers 32 billion impressions per month, reaching 154 million unique users and generating 10 million leads every month.