CIMTIG to hold viral marketing seminar

The Chartered Institute of Marketing Travel Industry Group will examine the role of viral marketing at its next seminar.

The seminar, entitled Viral Marketing – the Good, the Bad and the Ugly, will cover what exactly viral marketing is, how it works, what makes a successful campaign and how it can go wrong.

Speakers will include board director of SKV Communications Gereldene Vesey, chief word of mouth evangelist for PR consultancy 1000 Heads Molly Flatt and new media manager at P&O Cruises Elliot Pritchard.

The seminar will take place on Monday April 26 at The Dominion Theatre in London’s Tottenham Court Road.

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