An interactive online video and Facebook competition will be part of lastminute.com’s latest TV ad campaign, which goes live today.
The OTA is launching the campaign in advance of the summer season. The 60-second ad features imagery reflecting lastminute.com’s lifestyle and travel products, with a voice-over that refers to the brand’s “do more good stuff” slogan.
The interactive version of the advert, which will appear on lastminute.com, YouTube and Facebook, features signposting which links particular scenes to relevant deal pages.
For example, when sun-loungers are shown a “holidays” box appears which links to a list of deals.
The other product categories promoted on the video are adrenaline, UK hotels, city breaks, spa and theatre.
Lastminute.com is also running a competition on its Facebook fan page, with a trip to New Zealand for four as the main prize. It plans to use this to drive response to a six-week Facebook poll campaign designed to show what people would rather be doing with their free time.
Lastminute.com currently has 56,000 fans on Facebook.