The best in UK online marketing campaigns were awarded for their efforts at the annual CIMTIG Awards in London last night with Tourism Ireland and Tourism Queensland among the big winners.
‘Best Job In The World’ campaign scoops three CIMTIG awards
The best in UK online marketing campaigns were awarded for their efforts at the annual CIMTIG Awards in London last night with Tourism Ireland and Tourism Queensland among the big winners. Tourism Queensland Best Job in the World campaign scooped three awards, including best use of social media, best PR tactical campaign and the night’s big prize integrated campaign of the year. Also celebrating a triple was Tourism Ireland which scooped the best multi-media direct marketing award, best online advertisement/campaign and best radio advertisement. Lastminute.com won the campaign of the year to a value of £250,000 with its When It’s Gone It’s Gone radio campaign on Capital Radio devised by Global Radio. British Airways won the campaign of the year over £250,000 for its Classic FM Travellers Tales radio campaign devised by Global Radio and ZenithOptimedia. Other marketing digital awards went to Aer Lingus in the affinity marketing and sponsorship category, Blackpool in the viral marketing campaign, VisitBritain’s Family Fun website and First Choice for best use of email direct marketing. There were joint winners in the best use of pay per click with icrossing and mediavest sharing the spoils for their campaigns for BAA and Europcar respectively. Propellernet won in the best use of search engine optimisation category for its campaign focusing on families for Sovereign Holidays. Royal Caribbean’s Cruise Compass desktop widget for agents was the winner of the most innovative marketing award after it was claimed it helped increase year on year sales by 26%. The 26 awards were split into three categories; marketing, advertising and campaigns.
