Destinology launches South Africa mini-site


Luxury operator Destinology has launched a website to raise awareness of holiday options to South Africa to coincide with the Fifa World Cup.


Sensesouthafrica.co.uk will feature product such as safaris, wine tours, spa breaks and historical itineraries and be backed by specialist consultants in the firm’s UK call centre. 


The site has been jointly funded by the South African Tourist Board who awarded the operator £25,000 after Destinology as winner of the annual Ubuntu competition.


Destinology came up with the most original marketing idea among six finalists including other operators and retailers as decided by a panel of judges.


It’s concept was to ‘promote South Africa as a destination to invigorate and enliven the senses taking touch, taste, sights, scents and sounds to provide inspiration for holiday ideas’.


Destinology chief executive Dominic Speakman said: “While England winning the World Cup would be an assault of the senses, we want to show potential holidaymakers that there’s a more guaranteed way to stimulate senses by visiting South Africa this year.


“Whether you like food, wine, safaris or spa, a relaxing holiday or an energetic tour, our new site gives inspiration to all to consider a visit to South Africa.” 

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