Research has revealed that customers are increasingly looking for convenience ahead of price when they book online. According to a PhoCusWright survey, 28% said they buy a combination of air tickets and a hotel from the same site to save trawling through separate websites. Slightly fewer – 27% – said discounts were their motive.Of those…
Convenience is king for online customer
Research has revealed that customers are increasingly looking for convenience ahead of price when they book online.
According to a PhoCusWright survey, 28% said they buy a combination of air tickets and a hotel from the same site to save trawling through separate websites. Slightly fewer – 27% – said discounts were their motive.
Of those loyal to one particular site, 37% said it was convenient to book flight and hotel while only 25% said cost was the driving force.
Other findings show 71% are now booking hotels online, compared to 60% in 2003, while 50% of combination packages were for air and hotel, 24% air, hotel and car, 23% air and car and just 4% hotel and car.
