Travelport is to sell its GDS advertising exclusively through internal advertising consultants.
GDS advertising allows travel suppliers to reach travel agents with promotional and product information at the point of sale, as they search for air, hotel and car products information by destination market.
Paul Hesser, Travelport GDS vice president, advertising and merchandising solutions, said: “We evaluated third-party providers, but determined we could best meet the needs of our customers through a direct relationship.”
Hesser added: “Really what this is about is the need to offer a complete marketing package to travel suppliers to effectively reach travel agencies and their travelers. By expanding our capabilities, we’ll be prepared to better merchandise our customers’ products.”
As part of this transition, Travelport has established an advertising operations and support team.