Thomas Cook has integrated customer reviews from TripAdvisor on its website.
ThomasCook.com now features the five most recent hotel reviews on its hotel pages, allowing customers to make more informed hotel decisions based on fellow travellers’ feedback.
Further content will be integrated on thomascook.com’s destination pages, including a “best of” overview of the city, the top 10 hotels, attractions and restaurants and best traveller photos.
The most recent five reviews of places to stay, eat and visit will also be available.
The move to using Tripadvisor is a change of tack, Cook previously preferring to use its own reviews only, and a spokeswoman said they will remain on the site listed separately.
Thomas Cook deputy director of eCommerce David Hilton said: “We want to make our visitors’ online journeys as easy as possible. By introducing TripAdvisor reviews and ratings on to Thomascook.com we’ve broadened the amount of relevant information they have access to, which will assist them when it comes to choosing the ideal holiday.”
TripAdvisor director of European Partnerships Severine Philardeau added: “We are thrilled to be partnering with Thomas Cook, so their customers can benefit from valuable insight and feedback from the experiences of millions of travellers.”