Gold Medal has teamed up with Koko Digital to raise awareness of its
Gold Medal has teamed up with Koko Digital to raise awareness of itsnetflights consumer direct brand through a ‘viral’ game.
The ‘Skyrider’ game will launch in the next few weeks and is the second time the company has used ‘viral’ games to promote itself and collect customer information.
Its Holiday Fling game achieved more than two million hits over four months and collected more than 100,000 customer e-mail addresses.
According to sales and marketing director Ruth Connor, the game also led to bookings and reached an audience that may not have been attracted by more traditional marketing methods.
The development of this latest game, which will also promote Delta Air Lines routes to the US, follows a redesign of netflights last month.
Connor said: “Viral games are a great way to interact with potential and existing customers, helping grow brand awareness and attract new audiences.”
Koko Digital’s previous work in the travel space includes:
>‘Romeo – Wherefore Art Thou’ for Shakespeare Country in 2007
>‘Beach Ballin’ for Travel Technology Europe in 2010