Exclusive: Viking appoints I Spy for search campaign

Viking Airlines has appointed digital marketing specialist I Spy to improve natural search rankings for the carrier’s main website in the UK.

I Spy will also help devise a digital strategy for the airline, build links for the site and train executives on digital marketing through a series of workshops.

The Swedish carrier operates flights from Gatwick, Manchester, Bristol and East Midlands airports to destinations including Egypt, Greece, the Canary Islands and Portugal.

I Spy recently rebranded to reflect the extended services it now offers including social media marketing, analytics and conversion as well as natural and paid search.



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