Exclusive: Sunshine.co.uk to unveil two new sites

Sunshine.co.uk is developing two further sites with plans to launch them before the Spring.

Sunshine.co.uk is developing two further sites with plans to launch them before the Spring.

The company has been creating unique content such as destination guides and hotel descriptions from local experts for Majorca.co.uk and Tenerife.co.uk.

Sunshine co-founder and managing director Chris Brown said both new sites would carry similar branding to the sunshine site.

The launches follow the development of familyholidays.co.uk, which was unveiled in the summer.

Brown was speaking as Sunshine unveiled figures for the past year showing an increase in passenger numbers from 55,000 to 61,000 as well as revenue up from £12 million to £15.4 million.

So far in January the company has booked 6,200 passengers with turnover over £1.7 million and Brown said he hoped to reach between 9,000 and 10,000 passengers by the end of the month.

Brown said Sunshine does not pay for advertising but attributed some of the success to the company’s search engine optimisation strategy.

“We’re targeting the cheap holiday market and with people not having much money that market has grown. People are spending more now per booking than they did last year,” he said.

A cruise website – bonvoyage.co.uk – is also being developed which Brown said would include some unique functionality.