Exclusive: Tealeaf to track Direct Ferries’ customers

Direct Ferries has appointed Tealeaf to track customer experience on its website.

Using the Tealeaf’s customer experience management technology will enable the ferry ticket retailer to view the website journey of any of the two million visitors it receives every month.

It will highlight where customers abandon transactions and where improvements are needed.

Direct Ferries is planning to use the information to call any customers who have dropped out of making a transaction at the checkout stage.

The company receives 90% of its revenue through the site.

Direct Ferries IT director Anthony Ritchie said using Tealeaf would enable it to pinpoint exactly what the customer experience is with an immediate return on investment in terms of using the technology.

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