Technology can seem daunting for even the most seasoned travel industry executive, so Travel Technology Europe 2010 will once again feature its advice centre for delegates.
Run this year by Equinus, the stand will offer free advice to delegates about which exhibitor they ought to speak to for their technological needs.
Another free feature that will help delegates gain a better understanding of the products being exhibited is the presentation theatre.
This is an opportunity for exhibitors to show delegates what their technology does and offer case studies to demonstrate how successfully it has been implemented.
The presentation theatre will also host an exhibit question time on each day of the show. The Tuesday will see Ornagh Hoban of Datalex, Philip Bryant of Colonylor UK, Robin White of Car Trawler, Deepak Gupta of Blue Star Infotech and Lawrence Nell of Pixell answer questions.
The following day the panel will be: John Reeve of Evolvi Rail, Nicola Barnett of Exact Target, Roberto Da Re of Dolphin Dynamics, Olly Wenn of Zolv and Mike Dolan of AO UK.