The deal has been struck to take advantage of the quarter of the AA’s hotels featured in its well known accommodation guides that currently feature on the Active Hotels website.
Active Hotels will give the AA site a white label booking facility for the 2,000 hotels
Partner sales manager at Active Hotels, Mark Fulton, said: “We look forward to offering our hoteliers an instant online booking facility via a quality distribution channel.”
Albert Hampson, business manager hotel services at AA said: “Active Hotels was our partner of choice due to their extensive experience in the UK hotel market and flexibility of approach.
“We are committed to offering our loyal members a seamless online booking facility as well as welcoming new hotels to our growing portfolio of properties.”
The deal will also see Active Hotels given the opportunity to approach existing AA member hotels to join its portfolio.