iPhone app for Etihad’s loyal customers

A new i-Phone application was launched on Monday for members of Etihad Airways’ loyalty programme.

A new i-Phone application was launched on Monday for members of Etihad Airways’ loyalty programme.

The national carrier for the United Arab Emirates claimed the free application is the first to offer immediate “real-time” loyalty points redemption for products  in its reward shop.

Other benefits Etihad claimed for the new application  included the ability to check the latest partner promotions, account management and exclusive promotions.

Peter Baumgartner, Etihad’s chief commercial officer, said: “Etihad guests who are iPhone users will now be able to access the information they need to maximise the benefits of their membership, all on their mobile device.”

The launch of the app is part of a digital strategy, which the airline said will offer customers a range of services and information via mobile devices.