Condé Nast Digital Britain is delighted to launch a new online hotel booking service, in partnership with TRAVEL INTELLIGENCE. The service (www.cntraveller.com/bookings) will be released to the Web during the first week of December 2009, as an integral element of the re-launch of the CNTRAVELLER.COM site. Nearly half of UK travel is booked online, and…
Conde Nast Digital to launch hotel booking service
Condé Nast Digital Britain is delighted to launch a new online hotel booking service, in partnership with TRAVEL INTELLIGENCE. The service (www.cntraveller.com/bookings) will be released to the Web during the first week of December 2009, as an integral element of the re-launch of the CNTRAVELLER.COM site. Nearly half of UK travel is booked online, and this is only set to increase.
The new bookings service will ensure the best possible online experience for users of the site, and signifies a crucial move for Condé Nast Digital into e-commerce, creating a brand new revenue stream for the company, operating under a revenue share deal with TRAVEL INTELLIGENCE.
Emanuela Pignataro, Country Manager for Condé Nast Digital Britain, comments, “Sharing many of CONDÉ NAST TRAVELLER’s values, TRAVEL INTELLIGENCE has vast expertise in delivering the high level of service that the magazine’s clients and readers expect. This unique partnership will provide access to thousands of recommended hotels and enable users to book them directly through CNTRAVELLER.COM. With this addition, the site is the complete package.”
Alan Josephs, CEO, TRAVEL INTELLIGENCE, adds, “Choosing just the right hotel is a fundamental part of a great trip – travellers deserve to be equipped with the best possible tools to help them make that decision. We are firm believers in the part that well-informed reviews from writers who really know their hotels – from both TRAVEL INTELLIGENCE and CONDÉ NAST TRAVELLER – have to play. The next step – booking – is now made equally as failsafe with CNTRAVELLER.COM’s online booking facility, and in addition this service will offer exclusive deals, all bookable in the most convenient and secure way.”
CNTRAVELLER.COM’s relaunch is the fifth major investment for Condé Nast Digital Britain in the last two years, following on from the updated releases for VOGUE.COM and GLAMOUR.COM in 2008, and GQ.COM in March 2009 as well as the launch of WIRED.CO.UK. It is the result of extensive research with both our users and the advertising community in order to increase customer loyalty and engagement, and to thus deliver the highest level of return on investment for our clients.
