Bahamas enlists Fox Kalomaski for online campaign

The Bahamas Tourist Board has teamed up with marketing specialists Fox Kalomaski to raise awareness of what its individual islands offer through a six-month online campaign.

The campaign began last month with a competition aimed at up and coming filmmakers, which attracted 138 entries. The next stage of the process is for a judging panel to pick a shortlist of 14 to go to the Bahamas at the end of January and produce a three-minute film on one of the 14 islands.

The filmmakers will also be expected to blog and tweet about their experiences whilst filming in late January. Gary Jacobs, chief executive of Fox Kalomaski, said using filmmakers was more cost effective than trying to produce film and would also help drive traffic to the tourist board’s website.

“We looked at the cost of a 30 second video and it was about £250,000 so to get some great content and lovely film was out of the question but, this way we are helping the film industry which is on its knees.”

A 14islandsfilmchallenge website has been created to support the campaign where the films will be uploaded from mid-March.

Film enthusiasts can also follow the progress of the campaign by signing up to the ‘armchair critics’ facility on the website.

At the same time pay-per-click advertising and social media promotions will be launched across YouTube, Twitter and Facebook.  An e-mail marketing campaign to the Bahamas database is also planned.

The winner of the competition, to be announced in March, will receive £14,000. 

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