MyVoucherCodes to launch ‘assault’ on holiday market

The money saving website that revolutionised the way in which people spend and save money online has announced that it is launching an assault on the travel sector by bringing out Mega Deals & Savings Book filled with offers.


www.MyVoucherCodes.co.uk can today announce that after months of test mailings, focus groups and research the company will this January be rolling out a book of discounts that will be sent to millions of homes across the UK. The discount book will be the second of MyVoucherCodes large-scale offline marketing campaigns, the first being with MyVoucherCodes Christmas booklet during November and December of 2009.


The number one site in the competitive voucher code sector, has just celebrated its 3rd birthday, with record sales figures. MyVoucherCodes.co.uk saved Brits a record £52million pounds during 2009, and can report sales of £481m. MyVoucherCodes is now in discussions with big name brands that already have a presence on its website to feature in the Mega Deals & Savings Book.


The book came about when MyVoucherCodes noticed a steady increase in the number of shoppers searching for discounted holidays. The book will be branded in the same style as the website which currently receives 9m unique visitors each month, expected to rise to around 11m in the run up to Christmas, with the majority of the community of users returning to the site around 4 times per month.


A range of advertising opportunities are available in the discount book, along with the company’s more traditional affiliate marketing offering for brands wanting to work alongside MyVoucherCodes.


The campaign, alongside the Christmas savings book is unique to the discount sector, which typically only targets online discount hunters.


The company is aiming for the book to help them raise its profile to a new and varied target audience, which will then lead consumers to use the site more frequently. Visitors to the website will also be able to request that a copy of the book be sent out to them for free.


Speaking about the decision to embark on another large-scale offline direct mail campaign Managing Director of MyVoucherCodes, Mark Pearson said,
“We are very keen to maximise the reach of the MyVoucherCodes brand because we know how valuable it will be to consumers. The MyVoucherCodes Christmas booklet has been received so well by savers and retailers that we thought a Travel Guide would be ideal, as holidays can be so costly.”


“I have personally overseen the task of recruiting and setting in place a team of direct mail specialists to make sure that this project is as successful as our online presence and we are all excited about its launch.”


 

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