Travelzoo has developed a deals publishing network and has already signed up partners including fly.com, Lonely Planet, Skyscanner and SimonSeeks.
The technology uses an API to serve the deals that Travelzoo searches and checks on to an adserver for distribution to third party websites.
Melanie Bower, Europe vice president, Travelzoo Network, said the company would seek to partner websites with quality traffic.
She also said Travelzoo would have about 15 partners for the network in the next few weeks, including the travel section of a major UK newspaper.
In the US, the Travelzoo deals network was established about 18 months ago and has 150 partners.
Deals are updated every 15 minutes and can be targeted based on origin, destination or product type.
Travelzoo generates revenue from its deals advertisers and shares the revenue with its partner sites.