User review service SimonSeeks plans to unveil a television campaign at the end of the first quarter of 2010.
Commercial director Chris Nixon said the first three to six months were about getting the site live, the reviews up and the functionality in place.
He said: “We’re beginning to get it close now to the product being at a level we want to push it.”
Search engine marketing work will begin next week to help boost visitor numbers and the site is currently receiving about 1500 unique visitors a day.
Nixon said the company was planning a seven-figure investment in television advertising. He also said the site has seen a dramatic fall in the number of reviews it rejects because they are poorly written or not within style guidelines.
The start-up, which was launched in June, was rejecting up to 75% of guides submitted from professional and amateur travel writers but is now only rejecting about 50% outright. Nixon said the company had lowered the bar “slightly” to help writers and introduced a system for its editorial team to provide comment on the reviews live on the site.
“Many were not up to scratch or were not including hotel recommendations. About 20% go up live without any editing and about 30% with comments.”
Developments are also ongoing to provide consumers with additional review information from outside sources as well as guide prices to hotels recommended by its reviewers.
Nixon also hinted at further developments to the Money Saving Guides and providing consumers with the option of how long they want to spend researching getting the best flight or holiday and provide them with different levels of detail.