British Airways has expanded its social networking site Metrotwin.com to include Indian mega-city Mumbai.
BA targets India’s bloggers
British Airways has expanded its social networking site Metrotwin.com to include Indian mega-city Mumbai.
Metrotwin Mumbai, which exists in a beta version, aims to exploit the growing popularity of blogging in India, according to BA.com head of digital Chris Davies.
Metrotwin launched a year ago with content based on London and New York provided by bloggers and local experts.
It pulls in 23,000 unique users a month and has 37,000 registered users. The site has an “I love this place” tool which has received almost 150,000 suggestions, with bars and restaurants the most popular categories.
