Fly.com nears UK take-off

Travelzoo vertical-search tool Fly.com is nearing the final stages of testing following a beta launch in the UK.


Chris Loughlin, Travelzoo managing director for Europe, said the site was getting good traffic and enjoying a positive response. He said: “It is important we get the quality of the product right before we come out of beta and formally launch in the UK.”


The US version of fly.com underwent a beta launch for about five months before its full roll-out. A beta version of the UK site has been operating for about a month.


Loughlin said: “The product is fast, has the best fares and when a user clicks to an airline website, the link is seamless.” Airlines appearing as partners on the site include British Airways, Monarch Airlines, FlyBe.com and EasyJet.


The site also brings up links to deals on Travelzoo, which reported it has reached 1.5 million “unduplicated subscribers” in the UK and enjoyed its highest traffic of the year in the week ending August 16 when subscribers made 634,000 clicks on travel offers. Travelzoo claimed more than 17 million subscribers in 11 countries at the start of August.

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