‘Travel a right not a luxury’, say young

Young people view travel as a right and not a luxury, according to MTV youth culture and trends site MTVsticky.

The site reports research suggesting many young people see holidays as a necessity, especially in a recession, but they are more interested in traditional leisure holidays than in volunteering or so-called eco-travel.

MTVsticky publishes research on youth trends for advertisers targeting the youth market across all sectors. Advertisers can sign up to a newsletter and RSS feeds to access information.

Helen Rose, director of insight at MTV Networks International, said: “These trends are relevant to any business.”

MTsticky works with a number of travel partners, including the Greek National Tourism Organisation and budget travel specialist Shoestring.


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