Press release: ‘to revolutionise price comparison’

Friday 4th September, 2009 –, a ground-breaking price comparison site has today launched into the UK market. Never has it been easier to find the right holiday first time as the innovative site is the first to offer consumers ‘best value’ holidays by price and user reviews simultaneously.

The comparison site already has over 10 million user reviews, videos, maps and hotel brochures in one place.

Unlike some other price comparison sites where prices are subject to change throughout the booking process, shows the user the final booking price from the outset, allowing for a quick and confident decision.

What’s more, gives the option to book over the phone with an experienced travel agent. The site ensures its partner travel agents are ranked through user reviews to ensure consistency and quality. Users can even watch videos of the agent as well as read more about that particular company.

“ has been designed completely with the consumer in mind. It’s essentially a one-stop shop that is not only easy to use but is a trusted source through its straightforward pricing and exceptional content,” said Vishal Jain, commercial director for “It’s the first site of its kind that truly empowers the consumer and values their opinion over traditional benchmarks such as star ratings.” is a finalist in the upcoming Travolution Awards that will be announced on September 29. It has scored a double coup by appointing both ex-Airtours and Going Places managing director Steve Endacott and ex-managing director of Teletext Holidays Matt Cheevers.

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