Former Teletext Holidays boss launches web review service

Former Teletext Holidays managing director Matt Cheevers  has launched a one-day independent web review service aimed at small travel businesses. is a trading name of company Smooth Direction, recently set up by Cheevers to provide consultancy, recruitment and marketing services.

Cheevers is already in talks with two consortia with a view to rolling out the service to agents, particularly those working on small budgets and need advice on how to improve their websites.

The service aims to give an independent and frank review of a company’s website, including branding analysis, design, and booking processes.

Cheevers said the service was purely aimed at giving a review, not undertaking the work required. He said; “Most people pay to have a review only if they are going to pay the company to do the improvements. This is designed for companies on smaller budgets so they can get a snapshot of where they are going wrong.”

He added: “A lot of people have been given bad advice or bought an off-the-shelf solution that doesn’t let them compete with rivals.”

Ultimately Cheevers hopes to roll the service out to other industries, such as sport and leisure, potentially as a franchise operation.

Meanwhile, Cheevers is also planning to launch at least two further businesses within Smooth Direction and has already launched recruitment service Rise Search with C&M Recruitment.



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