Carnival signs with Search Works

Carnival UK has appointed The Search Works to manage paid search across all its brands as well as search engine optimisation (SEO) for P&O Cruises.

As part of the deal, The Search Works is to provide its td Integral technology which tracks conversions and removes duplication.

P&O Cruises new media manager Elliott Pritchard said: “The Search Works were quick to grasp the different brand triggers across the Carnival portfolio and are well equipped in both their paid and natural search offerings to help escalate our online presence.”

The Carnival UK partnership is among a number of account wins in travel and tourism for the Search Works this year, including Avis and Visit Britain.

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