Sales from The Co-operative Travel’s website are set to grow from £3 million to £11 million this year – a hike of 300%.
The site was relaunched in December last year. Since December 1, 2008, it has had more than 3.2 million visitors, who have looked at more than 20 million pages.
Importantly, the number of holidaymakers who buy holidays direct from the site – the look-to-book numbers – has gone up by more than half.
The most popular destinations are Majorca, Turkey, Ibiza, Faro and Crete, with Sharm-el Sheikh in Egypt, Goa in India and Florida the top worldwide destinations. In line with the market, all-inclusive holidays remain popular.
Head of e-commerce Neil Hardy said the newly-launched Co-operative brand was a “huge factor” in the website’s success as it is seen as “secure and trustworthy”.
In May, Hardy told Travolution that the site was also tracking booking patterns online in relation to how customers react to news, weather and sports reports each day to see if certain events have an impact on bookings.
At that time, Hardy said revenues generated by the site were up 285% since its December relaunch, while visitor numbers are up 220% on a like-for-like basis, he said. Bookings made online still make up a small number of overall bookings but average values of sales made online are around £1,000.